Yung LinPublic diplomacy is a way of exerting soft power. It is how the foreign publics understand and perceive a country. With the understanding of Chinese and Taiwanese context of soft power, it raises the context of how the domestic public understand and see their own public diplomacy.
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Yung LinSoft power is mainly referred to the ability of changing others’ opinions through attraction rather than coercion. When Joseph Nye developed the concept of soft power, he was broadening the perspective of power, which was very much about military and forces in the post-cold war era. Nye widened a new agenda of power regarding culture, political values and foreign policy rather than coercion or payment.
Soft power is structured in a context that soft power is a conceptual term relative to hard power but is not separated power definition against hard power. However, in east Asia, soft power seems to be an alternative to hard power. |
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